Physically attractive people experience a __________ effect when they are perceived as being more intelligent, honest, warm, and friendly based on his/her physical appearance
a. halo
b. social proof
c. beauty
d. looking-glass
A
Communication & Mass Media
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Which of the following would have helped BP America manage the PR aspect of the Deepwater Horizon crisis better?
a. correcting inaccuracies in the media b. using Facebook to answer questions c. posting accurate information on Twitter d. having a stronger social media presence
Communication & Mass Media
A directional hypothesis is
A. states that a difference in either direction is acceptable. B. preferable to a null hypothesis. C. a precise statement indicating the nature and direction of the relationship or difference between variables. D. an operationalization of two more variables. E. preferable to a research question.
Communication & Mass Media