Which industry enjoys the greatest effectiveness of product patents?

________ are offered by a manufacturer to trade-channel members if they will perform certain functions, such as selling, storing, and record keeping

A) Consumer promotions B) Quantity discounts C) Functional discounts D) Seasonal discounts E) Trade-in allowances

Your marketing department is attempting to improve strategic decision making, track competitors' actions, and provide early warning of opportunities and threats

To achieve this goal, which of the following would be the best for your department to use? A) internal databases B) external databases only C) company reports only D) marketing intelligence E) the Internet