Which of the following is NOT part of the process of marketing?
A. assessing market dynamics
B. identifying needs and solutions
C. determining what price to charge
D. providing customers with access to the product
E. emphasis on customer service
Ans: D. providing customers with access to the product
Business
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Motorcoaches serve more locations than trains.
a. true b. false
Business
Which of the following statements best describes marketing public relations?
A) MPR is difficult to integrate into a marketing strategy. B) Firms with low credibility use MPR relations the most. C) MPR is the least effective promotional tool. D) MPR outcomes are not always under the control of the marketer. E) MPR is significantly more expensive than advertising to implement.
Business