Answer the following statement(s) true (T) or false (F)

1. Issues management is reactive, while crisis communication is proactive.
2. Tracking emerging trends is a key step in the issue management process.
3. Differentiating between a problem and a crisis is a challenge in both issues management and crisis communications.
4. Benoit’s theory serves as a list of steps that companies should follow when addressing a crisis.
5. By engaging in issues management and preparing a litigation response protocol in advance, Taco Bell avoided permanent damage to its reputation when faced with the “seasoned beef” lawsuit.

1. FALSE
2. TRUE
3. TRUE
4. FALSE
5. TRUE