Explain how the government may influence a company's marketing decisions
What will be an ideal response?
The government acts as an external marketing participant by enacting legislation or enforcing regulations that may put restrictions on a company's marketing actions, such as pricing and promotion.
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Which of the following changes would NOT change return on investment (ROI)?
a. Decrease sales and expenses by the same percentage. b. Increase total assets. c. Increase sales dollars by the same amount as total assets. d. Decrease sales and expenses by the same dollar amount.
Which of the following statements is true regarding a convenience sample?
A) It is time consuming and is usually selected due to scientific reasons. B) It is also known as random sample. C) Some members of the population have a zero probability of being chosen. D) In convenience sampling, the customers can self-select to return a survey.