Guidelines established by the National Association of Broadcast Communicators state which of the following in regards to VNRs?
A) All aired videos must indicate the parties responsible for developing the release.
B) Third-party videos may not be edited by reporters and must be run in their entirety.
C) Sponsorship information must be disclosed when the content is political or controversial.
D) Journalists must disclose to audiences any association they have with the creator of the video.
E) Sponsors may not pay reporters or television stations for airing videos created for PR purposes.
C
You might also like to view...
Which of the following financing contingencies would a seller prefer?
A. A contingency calling for below-market interest rates B. A contingency calling for no closing cost for the loan C. A contingency calling for a loan on current market terms D. Of contingency calling for a 15 year loan term
Which of the following is one of Jack Welch's "Six Rules for Managers?"
a. "Don't be candid with everyone." b. "Don't manage, lead." c. "Don't change before you have to." d. "Don't control your own destiny – someone else will." e. "Don't face reality as it is."