Which of the following strategies should manufacturers follow during the maturity stage of a

product's life cycle?

A) In order to maintain efficient distribution and encourage channel participation, firms
should offer uniform trade discounts across all distribution channels.
B) Firms should differentiate their offerings from those of competitors and avoid "price
wars" with competitors.
C) The pricing objectives during the maturity stage of a product life cycle should be market
skimming.
D) During the maturity stage, the distributions strategy should move from being
intensive(many channels) to selective (only a few channels).

B