Advertisements for which of the following product categories would be most effective when used with a flighting pattern?
A) breakfast cereal
B) detergents
C) beer
D) electric bulbs
E) refrigerator
E
Business
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Stephen can file a complaint against an electronics retailer for incessantly sending him e-mails promoting their company's products under the _____
a. Sarbanes Oxley Act b. Child Protection Act c. Children's Online Privacy Protection Act d. CAN-SPAM Act
Business
Which of the following is a plausible marketing observation?
A) Marketing managers must spend a considerable amount of time talking to customers. B) New competitors' actions are easier to predict than existing competitors' actions. C) Customers can always tell you what products they want and what features they need. D) Unlike general societal trends, changes in customer tastes occur frequently.
Business