Exaggerating a property's value or desirability

a. is permissible.
b. is expected in the average transaction.
c. is justifiable as harmless "puffing."
d. is never permitted.

Answer: d. is never permitted.

Business

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Common to most assessments of segment attractiveness are measurements of market demand, competitive intensity, and market access

Indicate whether the statement is true or false

Business

Describe how advertising objectives are set to reflect the product class

What will be an ideal response?

Business