Speeches about ideas are usually less abstract than other types of speeches

When Samson won the national chess championship, he was interviewed by several news channels. He talked about his childhood and how he became interested in chess

In the final version of the interview, the journalist inserted some current photos, childhood photos, and videos of Samson playing chess. What is this technique called, and why was it used? a) Using cutaways; the editor used it to break the monotony of the video. b) Getting establishing shots; the editor used it to get the full picture of Samson's life. c) Simplifying transitions; the news editor used it so the transition of the interview from Samson's interest in chess to his personal life was smooth and subtle. d) Creating storyboards; the news editor used it so the back story of Samson's life was captured along with his talent.

Although celebrities can provide a quick fix to an advertising challenge, they are usually not a long-term strategy

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