________ is a computer-based pricing method that creates a demand curve for every product to help managers select a price that meets specific marketing objectives
A) Value-based pricing
B) Cost-based pricing
C) Freemium pricing
D) Optimal pricing
E) Participative pricing
Answer: D
Explanation: Optimal pricing is a computer-based pricing method that creates a demand curve for every product to help managers select a price that meets specific marketing objectives. Optimal pricing attempts to minimize the errors and guesswork of other methods.
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