Discuss the ethics of obtrusive and unobtrusive observation. Under what conditions would it be ethical to practice unobtrusive observation. What are the trade-offs between ethics and the effectiveness of your observation techniques?

What will be an ideal response?

Unobtrusive observation, in which you observe cultural activities or interactions without the knowledge of participants can violate the principle of informed consent, which is one of the principles of the conduct of ethical research from the Belmont Report. However, when you inform participants that you are observing them for research purposes, their awareness of your observation may alter their behavior and make it more difficult for you to observe interactions more natural in the culture. If you are observing public events such as Congressional hearings or athletic events, it may not be necessary to seek informed consent of participants.

Communication & Mass Media

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Global public relations is also called

A) international consumer relations. B) global marketing. C) international public relations. D) stakeholder public relations E) crisis management.

Communication & Mass Media

Many speakers unknowingly say "um" or "ah" between their sentences. These vocalized pauses represent __________ in a speech.

A. clutter B. reflexivity C. repetition D. dynamism

Communication & Mass Media