Fred was selling a number of well-known brands of wine to various restaurants in town. He was directing all his promotional efforts to the restaurants. What was he using?
a. a creative communications promotional strategy
b. a pull promotional strategy
c. a demand promotional strategy
d. a push promotional strategy
Ans: d. a push promotional strategy
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If P&G wanted to increase the probability that it would be able to earn superior economic performance from its acquisition of Gillette, P&G should
A) share information about Gillette with other potential bidders. B) share information about strategic fit potential between P&G and Gillette with Gillette. C) wait to submit its bid for Gillette until there are multiple interested bidders. D) close the acquisition deal as quickly as possible.
All product costs other than direct materials and indirect labor are called overhead
Indicate whether the statement is true or false