Which of the following strategies is most likely to ensure profitability on a contract undertaken by a price-taker provider?
a. Full-cost pricing
b. Marginal-cost pricing
c. Target costing
d. Zero-cost pricing
e. Direct-cost pricing
Answer: c. Target costing
Business
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Indicate whether the statement is true or false
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Ease of entry into direct marketing is facilitated by _____
a. low capital requirements due to no need for stores b. the use of dual distribution channels c. the need for technological skills d. low paper and postage costs
Business