Which of the following strategies is most likely to ensure profitability on a contract undertaken by a price-taker provider?

a. Full-cost pricing
b. Marginal-cost pricing
c. Target costing
d. Zero-cost pricing
e. Direct-cost pricing

Answer: c. Target costing

Business

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When Ketan went to college he had a burning desire to join a social fraternity; for Ketan, the fraternity would be a dissociative group

Indicate whether the statement is true or false

Business

Ease of entry into direct marketing is facilitated by _____

a. low capital requirements due to no need for stores b. the use of dual distribution channels c. the need for technological skills d. low paper and postage costs

Business