For ongoing products in highly competitive markets, a bonus pack is an effective method of maintaining brand loyalty and reducing brand switching at a minimal cost

The view that behavior is a function of its consequences is called:

A) perceptions. B) shaping. C) classical conditioning. D) operant conditioning.

If a firm has a current ratio of 2, the subsequent receipt of a 60-day note receivable to settle an open account will cause the ratio to decrease

a. True b. False Indicate whether the statement is true or false