The competitive advantage of a best-cost provider like Trader Joe's is derived from:
a. its distinctive competence in delivering top-notch quality and customer service.
b. its brand name reputation.
c. its capability to incorporate upscale or attractive attributes into its product offerings at lower costs than rivals in the supermarket industry.
d. its distinctive competence in supply chain management.
e. having the best value chain in the supermarket industry.
Answer: c. its capability to incorporate upscale or attractive attributes into its product offerings at lower costs than rivals in the supermarket industry.
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