Psychographic data is standardized, objective, and easier to interpret than demographic information

Brio Motors Company produces a part that is used in the manufacture of one of its products

The unit manufacturing costs of this part, assuming a production level of 6,000 units, are as follows: Direct materials $5 Direct labor (variable cost) 6 Variable manufacturing overhead 3 Fixed manufacturing overhead 4 Total cost $18 Finn Motors Company has offered to sell 6,000 units of the same part to Brio for $17.50 per unit. Assuming the company has no other use for its facilities and that the fixed manufacturing costs are unavoidable, what should Brio do? What will be an ideal response

Illustrate the differences between a straight rebuy, modified rebuy, and a new-task purchase

What will be an ideal response?