The major difference between the top-down and bottom-up budgeting process is the _____
a. resulting budget amount obtained
b. degree of employee/manager participation
c. starting amount in the budget
d. absence or presence of opportunity costs in the budgetary process
b
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Which of the following is NOT part of the external environment for a manufacturer of custom-made office furniture?
A. A study on ergonomics by an engineering group B. The major distributor of wood veneers it uses in making its furniture C. The workers who craft the furniture to buyer specification D. A railway strike E. A competitor that makes similar-looking products with less expensive materials
Which of the following is a segmentation technique that combines geography with demographics?
A) geocoding B) geodemography C) geodiversity D) regional generation E) psychographics