Campbell's soup has been promoted with television commercials, radio spots, newspaper coupons, and magazine advertisements. In the communication process, these media served as which of the following for transmitting the message?

The break-even market share for a company is ________

A) break-even volume divided by fixed expenses B) break-even volume divided by market demand C) market demand divided by break-even volume D) fixed expenses divided by break-even volume E) market share divided by break-even volume

Which of the following is NOT among criteria that celebrity spokespersons should meet?

A) A celebrity spokesperson should be articulate. B) A celebrity spokesperson should be a college graduate. C) A celebrity spokesperson should have high moral character. D) A celebrity spokesperson should be knowledgeable about the subject or product.