Karen is interested in assessing a market segment's attractiveness by analyzing the market demand. Which of the following would be a variable should she assess?
A) number of companies
B) ease of entry
C) customer familiarity with her company
D) market size
E) access to channels that reach target customers
D
Business
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______ is defined as a management theory focusing on the behavior and motivations of people in the workplace.
A. Human relations movement B. Human resource management C. Organizational behavior D. Scientific movement
Business
Domain squatting occurs when:
A) an Internet domain is used that is similar to a brand name B) individuals purchase domain names just for the purpose of selling them later to famous individuals or companies C) a company creates a brand name that closely resembles a popular or successful brand name D) the brand name becomes a generic term for the product category
Business