You're watching Mad Men and notice that Don Draper frequently drinks Canadian Club whisky. This is an example of:
A) complimentary copy.
B) product placement.
C) immersive advertising.
D) editorial advertising.
B
Communication & Mass Media
You might also like to view...
Responsible knowledge is based on thorough research
Indicate whether the statement is true or false
Communication & Mass Media
Little Cindy-Lou is very passive because she has learned by watching her mother that it is not appropriate for a lady to be assertive. This is an example of which type of development of sex-typed nonverbal behavior?
a. genetic b. modeling c. reinforcement d. conditioning e. demonstration
Communication & Mass Media