What are the guidelines for preparing a speaker to deliver a message at a press conference?

What will be an ideal response?

Generally, it is good to have just one or two speakers during a press conference so people don't talk on top of each other or mix the message. Rehearse with the speakers to make statements brief and clear and usually no longer then ten minutes. The spokespeople should be experienced in the subject so they will be able to respond to questions after the statement. Let the press know that the speakers are available after the press conference. Prepare speakers with thirty-second answers for radio or TV and quotable, simple messages for print reporters. Help speakers practice with a video camera or tape recorder.