The invention of paper helped civilizations move from absolute

A cellular company with a successful business history wants to launch a new product. The company explains that with the new phones, customers will be able to access a wide range of services at a low cost

To promote the reliability of its new phones, the company publishes a feature story that describes how thousands of satisfied customers have been using these phoneswith very little repair and maintenance required. What type of feature has the company come up with? a. Case study b. Application story c. Research study d. Personality profile

According to the text, well-executed campaigns should expect to do which one of the following?

a. involve organizational leaders to actively participate in the campaign b. execute one objective at a time c. outsource specialty objectives when necessary d. run multiple objectives simultaneously