A company with assets and operations in more than one country and that concentrates on penetrating multiple countries with a minimally customized marketing mix is referred to as a(n) ________ company

The stage of new product or service development that links the creation of new services or products to the corporate strategy of the firm is called:

A) design. B) analysis. C) development. D) full launch.

If the small business owner wants to demonstrate that the company is serious about its responsibility toward employees, he/she should:

A) focus on creating the maximum return on investment. B) listen to employees and involve them in decision making. C) begin a reengineering effort to improve productivity. D) decrease the cultural diversity in his/her company.