The pure selling approach in marketing is exclusively associated with tangible items

A marketer analyzing whether members of the target audience like the product or service offered is analyzing the ________ element of the marketing mix

A) product B) promotion C) place D) physical evidence E) price

Using the strategy-culture matrix, when an organization needs to make strategic changes but the changes are potentially incompatible with the culture, an approach to change is to _____

a. alter the power structure to promote key people b. reinforce the existing culture c. provide support to the current key managers d. alter only the technical system and leave the political and cultural systems alone e. all of the above