Price is the only element in the marketing mix that represents a cost—all other elements produce revenue

Companies stretch downward to add prestige to their current products

Indicate whether the statement is true or false

SkyWalk Aeronautics Limited received orders for 25 cargo air carriers from Zephyr Cargo Limited through its Web site in 2013. This is an example of ________

A) order-routine specification B) supplier selection C) e-procurement D) proposal solicitation E) customer relations management