Mollie told the board members that she was honored to introduce Carson as the new executive vice president of marketing where she knew he would develop new ideas and take the company far. What type of speech did Mollie give?

The "speaker-audience" model for mass communication is also

known as the "two-step approach." Indicate whether the statement is true or false

Which of the following best defines integrated marketing communications?

a. analyzing the target audience before developing a communications plan b. establishing measurable objectives for communicating with customers c. using both traditional and digital media to communicate with customers d. communicating with customers in a consistent and coordinated manner