The reputation of a company is important to most prospective customers

A broad statement of the general problem and identification of the specific components of the marketing research problem is called ________

A) problem correction B) problem definition C) hypotheses generation D) problem audit E) project conceptualization

A study indicated that when a team takes the time to debate the issues,

A) team leadership usually changes hands. B) considerable conflict arises within the group. C) a suboptimal decision is more likely to be reached. D) an optimal decision is more likely to be reached. C