The outcome variable (usually Y) in a regression analysis is called the

A marketing plan is a road map for marketing actions for ______.

A. a maximization of unit sales B. the redirection of corporate strategy C. executive personnel in all disciplines D. a future time period

Members of management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, are evaluating the benefits and disadvantages of indirect exporting,

direct exporting, and licensing. In which stage of the international marketing process is Growing Green? A) deciding whether to go global B) deciding which global markets are most attractive C) deciding which market-entry strategy is best D) deciding on the marketing mix strategies for foreign markets E) deciding on the global marketing organization