Burger King developed a new french fry to compete with McDonald's fry—considered the world's best. Burger King's specifications included that the crunch would last for seven or more chews The product failed because consumers did not like the fry as much as McDonald's fry. Burger King did not ________ the idea for both technical and commercial value.

A) test market
B) advertise
C) screen
D) promote
E) style

C