People frequently use symbolic interaction theory when they are studying advertising's influence because advertisers often succeed by employing ________, or encouraging the audience to perceive their products as symbols that have meaning beyond their actual function.
A. symbolic interaction
B. neo-Marxism
C. product positioning
D. social construction of reality
Answer: C
Communication & Mass Media
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____________organizational pattern is useful if your topic is geographical or involves physical
spaces. A. Causal B. Spatial C. Topical D. Chronological
Communication & Mass Media
What kind of language use is especially important to developing effective narratives?
a. dialogue b. denotative c. statistical d. artistic
Communication & Mass Media