The weighted number of exposures (WE) of an advertising message over a given medium is given by ________
A) WE = reach * frequency
B) WE = (reach * frequency) / impact
C) WE = reach * frequency * impact
D) WE = (reach + frequency) / impact
E) WE = frequency / reach
C
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Which of the following proposed that all impediments to the formation of a single market be eliminated by December 31, 1992, resulting in the Single European Act?
A. Delors Commission B. Andean Pact C. Treaty of Rome D. North American Free Trade Agreement E. Maastricht Treaty
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