A pharmaceutical company has asked you to design a study to evaluate the effectiveness of a new drug for treating bulimia. They have asked you specifically to do case studies. You are writing a memo in reply to this request in which you explain what case

studies can do for the project, but also what they cannot do. Include a brief description of the components you would add to the study to make it more useful in testing a theory..

Answer: (1) Case studies can suggest a research direction and give hints about theory, but they can't actually tell much about cause and effect. A hypothesis can be derived from a case study and a few case studies can suggest that a more experimental project would be worthwhile. It would be valuable to follow several cases to see if the new drug does in fact reduce their symptoms. (2) In order to actually know something about cause and effect, however, it is necessary to conduct a controlled experiment. For this you would need a larger group of subjects, one-third of whom were given

Psychology

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You have always lived in a small Midwestern town. Your best friend moved to New York City a year ago. You were so similar when you attended high school together, but now you seem so different. How can personality be impacted by one's environment?

What will be an ideal response?

Psychology

Which of the following is TRUE about gender differences?

a. The left and right hemispheres of males may be lessspecialized than those of females. b. There are no true differences in how men and women use the hippocampus when navigating. c. Prenatal sex hormones may feminize or masculinize the brain. d. There are no observed gender differences in opposite-sex fraternal twins.

Psychology