All of the following are IT-enabled products and services providing competitive advantage except
A) Amazon's one-click shopping.
B) Apple's iPod and iTunes.
C) Ping's golf club customization.
D) PayPal's online person-to-person payment system.
E) Walmart's RetailLink system.
E
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_____ is a form of advertising designed to enhance a company's image rather than promote a particular product
a. Institutional advertising b. Pioneering advertising c. Competitive advertising d. Comparative advertising
Which of the following is an accurate description of the sales task listed?
A) Supporting: routinely completing sales made regularly to target customers. B) Order getting: confidently seeking possible buyers with a well-organized sales presentation designed to sell a good, service, or idea. C) Order taking: developing goodwill, stimulating demand, explaining technical aspects of product, training the intermediary's salespeople, and performing other specialized services aimed at obtaining sales in the long run. D) All of these descriptions are correct.