When trying to reach an important decision, Carrie's group took a vote with the most votes winning. They made a decision by

A) authority.
B) majority rule.
C) consensus.
D) power.

B

Communication & Mass Media

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Gavin is the PR representative of a brand-new car manufacturing company. What step should Gavin take to increase sales among the elite and sophisticated class of society, and why?

a. Gavin should advertise in magazines such as the New Yorker and National Geographic; because they have a highly educated and affluent readership. b. Gavin should advertise by buying entire pages in newspapers; because this will increase the impact of the company's message on a much larger audience. c. Gavin should advertise with good-looking actors endorsing the company's products; because this will draw the attention of a large number of readers. d. Gavin should advertise in such a way that the company's chosen message is printed in the exact manner it was originally written; because any change will ruin the idea or eliminate an important point that company wants to make.

Communication & Mass Media

News on the Internet appeals to people because:

a. it’s available 24 hours a day. b. it compiles headlines from TV and print news services. c. people can choose what they want when they want it. d. All of these answers are correct.

Communication & Mass Media