If an entrepreneur uses heavy promotion during peak selling seasons and no advertising during slow times, this is referred to as flighting

Compared to the other classifications of consumer products, shopping products are which of the following?

a. usually less expensive than convenience products b. purchased immediately after the consumer realizes he or she needs them c. widely available so they need little or no promotion d. usually more expensive than convenience products and are found in fewer stores

To share some important bad news with a client in a way that does not seem impersonal or evasive, which of the following would be the best choice?

A) Text message B) IM C) News letter D) Email E) Website