Companies should first think of the target market and then design the supply chain backward from that point. This strategy is called ________
A) demand chain planning
B) resource planning
C) external channel planning
D) materials planning
E) strategic business planning
A
Business
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Zoning for density is known as
A. incentive zoning. B. bulk zoning. C. exclusionary zoning. D. inclusionary zoning.
Business
In the context of a company's marketing mix, ________ includes company activities that make the product available to target consumers
A) position B) place C) price D) promotion E) branding
Business