The following returns were earned last year: Fund A, 10%, Fund B, 24%, the overall market, 14%. Fund A's beta was 0.8 while Fund B's was 2.0. Therefore, the best investment was the overall market

Sponsorships are typically used to accomplish each of the following objectives, except:

A) enhance a company's image B) increase a firm's visibility C) increase total product offerings D) differentiate a company from its competitors

A retailer, through its extensive selection and high service levels, is able to attract shoppers from long distances. This phenomenon is known as _____

a. cognitive dissonance b. outshopping c. store loyalty d. extended decision making