A mainframe computer company decided to enter the personal computer market with its Floridian Project, but subsequently decided to leave the market to focus on the mainframe business. The decision rule that they probably applied was to get out:
A) When the project no longer meets strategic fit criteria.
B) When deadlines continue to be missed.
C) When project personnel turn over too rapidly.
D) When technology evolves beyond the project's scope.
A
Business
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________ are rules of thumb or mental shortcuts in the decision process
A) Attitudes B) Beliefs C) Heuristics D) Discriminations E) Biases
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________ data are data that were collected for another purpose and already exist
A) Primary B) Secondary C) Primitive D) Cross-sectional E) Ordinate
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