Of the three main channels for learning information, the visual channel is the strongest.

A public service announcement about a charity organization that helps underprivileged children evokes a feeling of sadness in the viewer. This is an example of which of the following concepts?

A. ethos B. pathos C. logos D. mythos

Answer the following statements true (T) or false (F)

1. According to AP Style, it is acceptable to abbreviate the names of months when using them along, or with, the year alone. 2. Bloomberg cofounder and former editor-in-chief Matthew Winkler said that the headline comes after you’ve written the lead paragraphs. 3. It is preferable to use a combination of redundant words such as “complete and total” because they are familiar to readers. 4. If you cannot replace jargon with everyday language, it is best to define or explain it.