Which of the following is correct regarding the 70/20/10 approach to managing marketing resources?
A) 70% of the budget should go toward systematically learning from experiments.
B) 20% of the budget for sustaining innovation
C) 20% of the budget for proven marketing strategies
D) 10% for historically useful tactics
E) 70% of the budget for sustaining innovation and creativity
B
Business
You might also like to view...
Participating in international trade shows can be a good first step for firms beginning the internationalization process
Indicate whether the statement is true or false
Business
What is the difference between Collision and Other than Collision coverages? Why does the PAP list certain perils in Other than Collision when they can be caused by collision? What happens if the cause of loss is not listed?
What will be an ideal response?
Business