In some situations, practitioners craft messages that explain or reinforce organizational credibility or trustworthiness. Which one of the following obstacles is this effort designed to overcome?

A pharmaceutical company giving free samples of medicine to a physician is:

A) unethical influence B) professional sampling C) selective sampling D) media sampling

How would you represent consumer preferences for frozen foods as dummy variables if the respondents were classified as heavy, medium, light, nonusers?

What will be an ideal response?