What are born-global firms?

What will be an ideal response?

More and more firms, even very small ones, have operations that bridge national borders very soon after their
founding. Perhaps appropriate for the Internet age, this new breed of firms that emerged in the 1990s is being
dubbed "born global" because their operations often span the globe early in their existence. A common
characteristic of such firms is that their offerings complement the products or capabilities of other global players,
take advantage of global IT infrastructure, or otherwise tap into a demand for a product or service that at its core is
somewhat uniform across national geographic markets. Although many firms may fall into this category by virtue
of their products, the operations and customers of born-global firms do actually span the globe. Born-global firms
position themselves globally, exploiting a combination of exporting and FDI.