E-mail bodies that have non-English text use ________

Identifying customers with common needs is always a part of:

a. capital budgeting. b. segmentation. c. Setting business unit objectives. d. a differentiated strategy. e. a harvesting strategy.

A well-known segmentation system based on how consumers agree or disagree with various social issues is called ________

A) the Likert scale analysis B) the AIO measurement analysis C) the VALS™ (the Values and Lifestyles) system D) the PRIZM™ Cluster system