When Adler and Proctor suggest that the most useful theories are those that have a strong logical structure, they are referring to which of the following?

A. external consistency
B. internal consistency
C. succinctness
D. accuracy

A. external consistency

Communication & Mass Media

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The primary audience-related problem with visual rhetoric is

A) inattention. B) misperception. C) lack of motivation. D) inertia.

Communication & Mass Media

Agreeing upon the criteria for evaluating possible solutions enables interviewers to do all of the following EXCEPT ________.

A. deal with objections B. compare solutions C. determine the purpose D. build a foundation of agreements

Communication & Mass Media