In ________ pricing, the firm bases its price largely on competitor's prices
A) going-rate
B) auction-type
C) markup
D) target-return
E) perceived-value
A
Business
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For tests that measure abstract qualities like intelligence or leadership skills, validity would best be established by:
A) predictive criterion-related validation. B) content validation. C) concurrent criterion-related validation. D) construct validation.
Business
A(n) ________ is the set of actual and potential buyers of a product or service
A) market B) control group C) subsidiary D) focus group E) audience
Business