Every extra commercial you view adds one more positive
memory of the product to your long-term memory, which increases your positive impression of the product, a process known as memory jamming.
a. True
b. False
ANSWER: True
Psychology
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Felipe is high in affiliation motive. Based on what you know about the affiliation implicit motive, what is Felipe likely to value and what qualities is he likely to possess?
What will be an ideal response?
Psychology
According to research presented in the chapter, people believe that female jobs require which of the following?
a. strength and smarts b. intelligence and perseverance c. height and resistance d. kindness and nurturance
Psychology