Explain the social customer relationship management (CRM) process
What will be an ideal response?
Social CRM is a dynamic, social media-based CRM process. The relationships
between organizations and customers emerge in a dynamic process as both parties create and
process content. In addition to the traditional forms of promotion, employees in an organization
create wikis, blogs, discussion lists, frequently asked questions, sites for user reviews and
commentary, and other dynamic content. Customers search this content, contribute reviews and
commentary, ask more questions, create user groups, and so forth. With social CRM, each
customer crafts his or her own relationship with the company.
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Tight, efficient writing is especially important for online audiences
Indicate whether the statement is true or false.
Which of the following steps is the most appropriate if a company decides to accept more risk and sell to companies with lower credit scores?
A) modifying the credit checking process B) implementing different ways of checking credit C) approving special terms before checking the credit D) shipping the inventory directly from the manufacturer to lower the credit