A Board decides that a lottery is an inappropriate fundraiser in low-income neighborhoods. The board is performing which of the following functions?
a. expertise
b. linking to the environment
c. volunteering
d. oversight
e. marketing
D
Business
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Global Distribution System (GDS) allows travel intermediaries to make reservations for hotels and resorts, but _______.
Fill in the blank(s) with the appropriate word(s).
Business
The philosophy of centering an organization's goal on satisfying customer needs is the
A) selling concept. B) interaction concept. C) product concept. D) marketing concept. E) societal marketing concept.
Business