According to your text, the perception-making process consists of three stages. Which of the following is NOT among them?

A. selection
B. attribution
C. organization
D. interpretation

Answer: B

Communication & Mass Media

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According to the text, the Caribou campaign objectives for sales and retail store traffic reported during the summer were described how?

a. Sales and store traffic dipped during the summer but rebounded later. b. Sales increased, store traffic grew in the south dramatically. c. National sales maintained, while store traffic increased modestly. d. Both sales and store traffic numbers were among the best ever.

Communication & Mass Media

If a print story is a pyramid, a broadcast story is more of a(n) ______.

A. expanded inverted pyramid B. expanded pyramid C. rectangle D. circular story

Communication & Mass Media